Zara unit 20

Radio ad script

 Location Recce   What ideas do you have on where you are going to film? Some locations where I could film are:  In the school -  Inside being filmed on green screen -  Outside of school (possibly in a shop with permission to film) -  Evaluate potential locations against each other: Filming in the school is good as its easier to film as well as having access to a location which i know is somewhere i can film. It can also make it easier to film the advert. Filming in the school is suitable for my advert as it is appropriate to film in, and you could get others to be in your advert to advertise the product and make it look appealing which also goes towards creativity as making others tasting the chocolate.  Filming inside on a green screen makes it easier for me to make the advert as well as having access to it from the school. It will also be easier to edit once done. This would be technical as it would need to edited for example the chocolate bar ...

 There will be a group of kids around a playground in a school at break and one of them will open the pack of dairy milk chocolate bars and taste it, as he opens the packet on the chocolate and bites into it his face lights up with s big smile on his face so bright that everyone stops what they are doing and look at his lit-up face enjoying the bar. They all come around him and he looks confused and one of the kids put their hands out signalling they want one he gets happy that they also want one, so he starts handing out the bars of chocolate to everyone else and they all are happy and as they try it too their faces light up with joy. I picked this idea as it is the best one to do and it is a good story. After the kids have all tried the bar at the end it will switch to a narrator talking about the chocolate and the goodness of it and where to get it including a text of the chocolate's slogan.

  My Cadbury Product What product have you chosen and why?   The product I chose is Cadbury's dairy milk. I chose this because it is a good simple chocolate to talk about.  When did Cadbury first launch the product?  Cadbury first launched dairy milk chocolate in the year 1905.  Who do you think is the audience for the product, when it launched and is it the same now?  For this product I think the audience is around the age range of 8+ (8-50+). This product was launched in the year 1905. Dairy milk chocolate is not the same now they have an even smaller bar called Cadbury dairy milk little bar and the normal bar which has sections to it and then they have the really big bar that has 3/4 pieces per row, however they all taste the same they just have different forms.  Describe the  packaging. The packaging of dairy milk chocolate is a purple wrapper that has a normal simple font and white writing that says dairy milk and the Cadbury l...