Advertising An Introduction

 Advertising An Introduction

 

 What is an advert?

 An advert is a way to promote a product/item a business/company or someone has made.

What is an advertising campaign? 

an organized course of action to promote a product or service.

What different mediums can adverts appear in?

The most common forms of advertising medium are: 

  • Internet
  •  social media
  •  Videos
  •  Mobile Phones
  •  Media Devices
  • Podcast

What is the main purpose of an advert?

The main purpose of an advert is to reach/get to their specific target audience with what a company/business has produced. 

Find a you tube video of a TV advert you think is successful and write 100 words about why think it is good.

A YouTube of Tv advert I think is successful is Cadbury's Creme Egg chocolate. The Creme Eggs have been around for a very long time as well as being at a very reasonable throughout the time.  Cadbury's Creme Egg has been around since 1923 which is a very long time, however had been introduced to stores in 1963. The Cadbury brothers had invented creme egg and has been around for nearly 100 years. It was originally called Fry's Creme Egg and was rebranded in 1971 to become Cadbury's Creme Egg. This advert is very successful as many adverts have been produced and made and shown on TV, many people also buy and enjoy it till this day. 


https://www.youtube.com/watch?v=rDURT0Nrm_4 


Comments

Post a Comment

Popular posts from this blog

Case Studies of Advertising Campaigns

Image
  KFC Hot Wings - YouTube My Case Study Advert:    My food campaign is KFC, in the first advert the product is their hot chicken wings bucket. The print advert of kfc is from 2022 and the tv advert is from the year 2013. This advert would be displayed on TV and on walls on posters for both versions of the ad. I found the print advert on google images and the tv advert on YouTube.  Aims:  The print advert aims to create awareness of their product to their customers to intrigue them when they see it on posters in public places and the tv advert created awareness by advertising it on tv which catches people's attention when they watch their ad, and it catches their eye to make them buy it. This is not a new product they are just promoting and putting their product out there to show their customers what other products they could buy. Advertising this product will increase sales as many people buy this product now a days implying it is good and their advertising has ...
Read more

The history of the chocolate I have selected.

  My Cadbury Product What product have you chosen and why?   The product I chose is Cadbury's dairy milk. I chose this because it is a good simple chocolate to talk about.  When did Cadbury first launch the product?  Cadbury first launched dairy milk chocolate in the year 1905.  Who do you think is the audience for the product, when it launched and is it the same now?  For this product I think the audience is around the age range of 8+ (8-50+). This product was launched in the year 1905. Dairy milk chocolate is not the same now they have an even smaller bar called Cadbury dairy milk little bar and the normal bar which has sections to it and then they have the really big bar that has 3/4 pieces per row, however they all taste the same they just have different forms.  Describe the  packaging. The packaging of dairy milk chocolate is a purple wrapper that has a normal simple font and white writing that says dairy milk and the Cadbury l...
Read more