Initial Notes on Chocolate Bars

 




In Cadbury caramel's packaging there is the chocolate to show what is going to be in the chocolate (caramel). On the packaging it is yellow implying the colour/image of the caramel within the chocolate. The slogan for this chocolate is "still got it". In terms of the taste of this chocolate it is smooth and soft and as you bite into it the caramel oozes into your mouth giving it the caramel flavour. This chocolate is luxury because caramel is a rich flavour and not a type of daily chocolate to be having every day and you wouldn't really get it on the go. The chocolate is more aimed to adults. this is because middle aged people are more likely to get it as a treat or gifts more than younger people and its more suitable for adults. This is the previous advert for this chocolate, Cadbury's Caramel 1980 ad - YouTube. 

In Cadbury's white Oreo chocolate, the packaging has a white design to represent how the chocolate is white. Also, on the packaging the word white is in the colour white to symbolise the white chocolate. There is an image of what the piece of chocolate looks likes and opposite that is an Oreo. The slogan for this chocolate is, "wonder filled milk Oreo" - only Oreo. The unique taste of white chocolate hits your mouth and as you bite into it the Oreo pieces enters your mouth leaving a crunch sound making it really tasty. This chocolate people would get on the go because it's a delightful snack to have on the go. it isn't rich luxury type of chocolate because its basic other than it being white chocolate. not many people would pick white chocolate so it would be a type to get on the go. Teenagers would get
this chocolate. adults don't really tend to like or get white chocolate as much. The previous advert of this chocolate is, Cadbury Dairy Milk Malaysia - YouTube. 

Cadbury's dairy milk Oreo has a similar packaging to the white Oreo but this one is milk chocolate. The colours are blue and purple. it has the same images of the Oreo cookie and a piece of the chocolate. The slogan for this chocolate is, "wonder filled milk Oreo" - only Oreo. The taste of the smooth chocolate but a bit of crunch of Oreo as you bite into it. This is an on the go type of chocolate as you wouldn't get tired/sick of it and it's a nice chocolate to get on the go. This is for teenagers/kids as they enjoy it more than adults would. The previous advert for this is, Cadbury Dairy Milk Malaysia - YouTube

Dairy milk's packaging is a simple look. The packaging is one colour which is purple signifying that it is simple as there is only one colour and, on the packaging, it shows what the chocolate looks like. The slogan for this is "A glass half full of joy" The taste has a milky taste as it is milk chocolate. it is very smooth and nice to have. This is an everyday chocolate as its simple and basic and enjoyable to have every day. People are more likely to get it every day to enjoy. This is for adults as its simple and suitable for them. This is for adults as its simple and suitable for them. Also, more adults tend to get this simple chocolate for them more than kids would. The previous advert for this is, Cadbury Dairy Milk - Aliens - Canada (40 secs) - YouTube

Dairy milks marvellous creation has a colour product that is made. This shows how fun and exciting it is and brings more younger children towards the chocolate. The slogan for this is " marvellous creation jelly popping candy". It is a milk chocolate that is creamy. It also contains popping candy which pops in your mouth. This makes the taste of the chocolate even better. This is a luxury chocolate as it has a luxury design. This is because it has two types of tastes in one. Children ages around 5-12 would have this as it beings joy to the kids as they are enjoying the chocolate. The previous advert for this is, Marvellous Creations - Cadbury Dairy Milk - YouTube








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