Zara unit 20

 There will be a group of kids around a playground in a school at break and one of them will open the pack of dairy milk chocolate bars and taste it, as he opens the packet on the chocolate and bites into it his face lights up with s big smile on his face so bright that everyone stops what they are doing and look at his lit-up face enjoying the bar. They all come around him and he looks confused and one of the kids put their hands out signalling they want one he gets happy that they also want one, so he starts handing out the bars of chocolate to everyone else and they all are happy and as they try it too their faces light up with joy. I picked this idea as it is the best one to do and it is a good story. After the kids have all tried the bar at the end it will switch to a narrator talking about the chocolate and the goodness of it and where to get it including a text of the chocolate's slogan.

  My Cadbury Product What product have you chosen and why?   The product I chose is Cadbury's dairy milk. I chose this because it is a good simple chocolate to talk about.  When did Cadbury first launch the product?  Cadbury first launched dairy milk chocolate in the year 1905.  Who do you think is the audience for the product, when it launched and is it the same now?  For this product I think the audience is around the age range of 8+ (8-50+). This product was launched in the year 1905. Dairy milk chocolate is not the same now they have an even smaller bar called Cadbury dairy milk little bar and the normal bar which has sections to it and then they have the really big bar that has 3/4 pieces per row, however they all taste the same they just have different forms.  Describe the  packaging. The packaging of dairy milk chocolate is a purple wrapper that has a normal simple font and white writing that says dairy milk and the Cadbury l...

 

 

Explanation demographics: The information I have about the audience is that they are of the ages 8-30 and is that they are of both genders' male and female. I would add in my advertising campaign is appropriate music in the background to keep the audience engaged and I would also add many images that relate to the Oreo Dairy Milk chocolate to make the audience interested when watching the ad. The advantages there are to making my advertising campaign for this audience is that it is easy and that it isn't a hard target audience to make an advertising campaign for as they are of a young age group. The challenges I foresee in making my advertising campaign for this audience is that they won't see the whole advert for example they'll just see it and end up go buying it instead of watching the ad which tells them what the chocolate contains and why they should buy it.  Conventions: My advertising campaign conventions that I will include in my work are music, images, narrator...