Response to the client brief

Explanation demographics:

The information I have about the audience is that they are of the ages 8-30 and is that they are of both genders' male and female. I would add in my advertising campaign is appropriate music in the background to keep the audience engaged and I would also add many images that relate to the Oreo Dairy Milk chocolate to make the audience interested when watching the ad. The advantages there are to making my advertising campaign for this audience is that it is easy and that it isn't a hard target audience to make an advertising campaign for as they are of a young age group. The challenges I foresee in making my advertising campaign for this audience is that they won't see the whole advert for example they'll just see it and end up go buying it instead of watching the ad which tells them what the chocolate contains and why they should buy it. 

Conventions:

• My advertising campaign conventions that I will include in my work are music, images, narrator for my Tv advert. For my radio advert I will use a narrator to describe the chocolate and music in the background.
•  I would include music in my tv advert by going on YouTube and searching appropriate songs for my ad campaign and for images I can go on google and select out images that would be suitable for my campaign. For the narrator I would get someone to do a voice over. 
• For my radio advert again, I would get someone to do a voice over and tell them what to say by giving them a script. 

Industry requirements:

The institution my advertising campaign is being produced for is Cadbury. Cadbury was founded in 1824 and made their first dairy milk bar, high quality product with a greater amount of milk than previous chocolate bars. Cadbury was the 24th largest British manufacturing company. The advantages of working with this institution is: 

• it creates diversification. 
• present in 2 age segments.
•  competitive. 

The disadvantages of working with Cadbury is:

• Their customer loyalty SWOT Analysis of Cadbury (pestleanalysis.com) 
• implementation 

One regulatory issue I would consider in the UK is ASA while considering target audience.

My advert will include information that describes the chocolate in an appropriate way to get people to buy it. 

Medium:

I am working in the tv medium, and the type of text i am producing within my medium is a tv advert as its more suitable for Cadbury. The genre my text will fit into best is probably comedy. 

Evaluation of skills:

Explanation of my prior experiences:

My prior experience of planning and producing work to a client brief. When producing this work I learnt how to use the app garage band which is how i included music in my advert and I was able to edit it anytime. I have also learnt how to do sound effects and how to use voiceovers. I also learnt how to use the camera to film my advert I learnt how to record and preview certain footage I would capture. The camera I used was a canon camera which is very easy to learn to use. The app I used to edit the footage from the camera is power director this is a video editing app where you can also include music and edit in pictures. My practical strengths are that I didn't struggle with filming and using the camera for my advert however the weakness side is the editing however it isn't that difficult.  Areas I would have to develop would be my editing skills and to improve them.